What happens when Health + Wellness meets Anthropologie

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Today I want to introduce you to a beautiful soul and one of my creative direction clients…

Meet Dr Sara Gomendi!
Licensed Naturopathic Doctor + Acupuncturist + Founding Boss Lady of vibrantnaturalmedicine.com.

spotlighting creative direction client Sara Gomendi

Not only is Sara a sparkly client of mine but I’m also a client of hers.

When you visit Sara for one of her acupuncture treatments or naturopathic medicine sessions, it feels like your sitting with a steamy mug of tea, dishing what’s truly going on in your life to a bestie that is compassionate, intuitive, passionate, and bubbly, all while being a complete professional.

Not only has she been instrumental in my health + wellness journey to overcoming chronic pain, sleepless nights, and dealing with unresolved emotional stress, but over the past 8-months Sara has become a beautiful friend.

At the end of one of my acupuncture sessions, Sara expressed that she was ready to introduce her new business to the online world but was feeling scared and completely overwhelmed with where to start, how to pull a website together, or even who to ask for help.

“So many “big” companies just throw something together and don’t actually care about the client or the business results, but you do care about me, my website, and my success, which is so rare to find and made me confident throughout the experience of creating something entirely new!”

Immediately, I knew I’d love to work with Sara to create a website and ease her newbie ladypreneur mind… but I also knew I could use my sparkly gifts to create her a truly unique brand that highlighted all the magical things that make Sara (and what she does), so special…all while attracting her ideal clients.


When we started working together, Sara came with:

  • a business name – Oklahoma Integrative Health; and
  • a typical health + wellness industry logo.

Saras logo before the creative direction process
During her brand strategy session with me, it became super clear that both her business name and logo weren’t aligned with:

  1. the type of clients she wanted to work with,
  2. the feeling she wanted to create for her online space; and
  3. they definitely didn’t speak to her sparkly magic.

I wanted her website to capture the feeling I had in her office – that I was talking with someone that deeply listened and totally got me, that was warm and empathetic, and that was approachable and collaborative in creating my personalized wellness plan.

My mission: create a brand that stood out in the sea of wellness brands of greens + browns while designing the type of brand her ideal client would feel connected to.

Armed with a personalized mood board, a collection of words & feelings we put together that represented the dreamy vision Sara had for her business, I began waving my glitterwand to create the bright and shiny new online home of Vibrant Natural Medicine!


Creative Direction Project Mood Board  - Vibrant Natural Medicine
Now Sara’s business branding is no longer bland, boring, generic.
It’s more reflective of her personality and the clients she wants to work with.

Vibrant Natural Medicine is like Health + Wellness meets Anthropologie!

Vibrant Natural Medicine Naturopathic Medicine & Acupuncture BrandingVibrant Natural Medicine Naturopathic Medicine & Acupuncture Branding

Brand Strategy Session

Styled Branded Photoshoot

Hand Drawn Logo + Graphic Design

Web Page Copy Review

Website Template Customization

Blog Graphics Template Creation

Business Card Design

Full Project Management

“Seeing the website live was the most exciting part of the experience!!! Getting to see all of the pieces we had worked on (copy, branding colors, templates, pictures) for so many weeks come together into a beautiful, creative masterpiece was unbelievable!

I loved that you provided multiple design/strategy/process options and were completely honest with suggestions. This along with your responsiveness, punctual delivery of tasks to our deadlines, and fixing unforeseen problems that inevitably crop up in the online world, made me confident that you were providing me with the best advice for success.

Thank you, Shelley, for all of your amazing work and support! I have absolutely no idea how I would have done any of this without your help and fear I would have ended up with an end result that was not helpful for my business or branding if I hadn’t gotten the opportunity to work with you!!”
– Dr Sara Gomendi – Vibrant Natural Medicine

My heart is so full that I could play a small part in Sara’s business journey.

To celebrate, I’m throwing Sara a mini Glitter Gang Launch Party in a few weeks – you can catch all the behind the scenes fun on Instagram here!

Mini Launch Party to Celebrate Sara Gomendi's new Vibrant Natural Medicine website


Head over to vibrantnaturalmedicine.com and leave a little welcome comment on one of Sara’s recent blog posts or download her Dreamy Sleep Preparation Checklist here.

If you’re ready to sparkle up your brand and business this summer, I’ve got some big news to share next week that you don’t want to miss.

With love,
Shelley's signature